Qashio X Footy Central Fifa World Cup

Project Description

Be More Than Agency partnered with Qashio to bring its sponsorship of Footy Central to life throughout the FIFA World Cup, delivering a complete brand activation that connected the sponsor with thousands of football fans. From venue branding and sponsor visibility to on-the-ground content creation, every touchpoint was designed to maximise engagement and brand impact. Alongside the activation, our dedicated content team captured matchday highlights, fan interviews, social-first video content and live event moments, providing Qashio with a continuous stream of engaging content to support its World Cup social media campaign. The result was a seamless integration of live experiences and digital storytelling that extended the brand's reach both on-site and online.